DC Calls: Bowser Administration Launches New Campaign to Build Pipeline of Talent for Careers in Public Safety and Justice

(Washington, DC) – The Office of the Mayor of Washington, DC has launched a new recruitment campaign aimed at attracting talent to the District’s public safety and justice agencies. Dubbed “DC Calls,” the initiative seeks to fill positions within the Metropolitan Police Department (MPD), the DC Fire and Emergency Medical Services Department (FEMS), and the DC Department of Corrections (DOC) by sharing the personal stories of those working in these fields.

As public safety departments nationwide face challenges in recruiting qualified candidates, the Bowser Administration is implementing innovative strategies to promote career opportunities in public service. The campaign will spotlight the meaningful impacts that professionals in these roles have on the community, with the goal of inspiring potential candidates to consider a career in public safety.

Deputy Mayor for Public Safety and Justice Lindsey Appiah emphasized the importance of maintaining a strong workforce in public safety, stating that the District’s public safety professionals are vital assets in ensuring community safety. The campaign will initially focus on recruiting police officers, firefighter/paramedics, and corrections officers, seeking to connect interested individuals with fulfilling career paths.

DC Calls marks the first comprehensive recruitment effort of its kind in the District. The campaign will utilize digital advertising, social media outreach, video and audio ads on streaming services, and billboard placements to reach a wide audience. Interested applicants can visit dccalls.dc.gov for more information on career pathways and to connect with recruitment personnel.

The Bowser Administration has also invested in expanding cadet programs at MPD and FEMS and has introduced a Junior Academy through the Office of Unified Communications. Additionally, funding has been allocated for recruitment and retention initiatives across public safety agencies, as well as programs designed to enhance the skills of current employees, including a new paramedic program at the University of the District of Columbia.


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